The new footwear, reportedly the first basketball sneakers with Bible verses printed on the back exterior of each pair, features different Bible verses, including 2 Corinthians 4:9 and Romans 8:37.
Isaac announced his new apparel line on X. He calls the shoes JUDAH 1 Triumph. His company UNITUS makes them.
In the post he wrote, “Most people see the ‘Judah 1’ as an outlandish endeavor. Shoot, when we first started, so did I. I was afraid that delivering a sneaker that represented our values without compromising style or performance was too tall a task. But here we are, the first basketball sneaker with visible Bible verses becomes available.”
Isaac said he picked verses that were important to him.
2 Corinthians 4:9 reads, “persecuted, but not abandoned; struck down, but not destroyed.” Romans 8:37 states, “No, in all these things we are more than conquerors through him who loved us.”
In a promotional video, Isaac said his vision for the Scripture-inclusive sneakers was to encourage others “to live bold,” which he defined as “standing up for what you believe in.”
Isaac is outspoken about his beliefs. He is also an ordained Christian minister. He made headlines in 2020 for refusing to kneel during the National Anthem alongside his teammates who were wearing jerseys supporting BLM.