During a recent event in Orlando, Florida, Isaac launched his UNITUS apparel company in front of a sizeable star-studded audience. The event included a fashion show, a performance by GRAMMY-nominated Christian artist Tauren Wells, fireworks and more.
Isaac said during a Q&A portion of the launch, “I do see this as something that is bigger than me. And so, for that, I have to give glory and honor to Jesus Christ.”
He asserted that “true greatness is found in none other than Jesus Christ” and that one should not base themselves on “world standards.”
Isaac first rose to prominence in 2020 for refusing to kneel alongside his teammates during the national anthem and for not wearing a Black Lives Matter t-shirt. The experience launched him into the national headlines and prompted him to write his book, Why I Stand.
According to CBN News, Isaac’s latest endeavor will incorporate conservative and Christian values to meet the needs of those looking for such values in a clothing company.
He also noted that there is a tremendous need for a “hopeful brand bolstered by values of faith in Christ, American freedom, and family-building.”
UNITUS will feature T-shirts, sweats, shorts, sneakers, and other athletic apparel as athletes from various sports will wear them in support.
Isaac told CBN News that the plans to create a “real infrastructure of people” who want to “give their money to a company they know is going to work toward bolstering their values.”