Seven Weeks Coffee has donated more than $100,000 to pregnancy resource centers since the U.S. Supreme Court reversed Roe v. Wade last summer and over $130,000 since the company’s founding in 2021, with expectations of reaching $150,000 by the end of the month.
The brand is named after the point in a woman’s pregnancy when the unborn baby is the size of a coffee bean, and the heartbeat is detectable. The founder of Seven Weeks Coffee, Anton Krecic, decided to focus on supporting pregnancy centers after what he described as an “inspirational” visit to one in the summer of 2019.
In an interview with The Christian Post, Krecic emphasized that pregnancy centers are the “hands and feet of the pro-life movement,” adding that supporting these organizations is a “worthy cause.”
Krecic said that his 2019 visit to the Cleveland Pregnancy Center left an impression on his heart, and later, when he came up with the idea for Seven Weeks Coffee, he knew that he wanted the brand to focus on pregnancy centers.
During the visit he noticed that these organizations are often understaffed and underfunded. He reasoned that if pregnancy centers perform such “amazing work,” it only made sense to help provide funding.
Every time a consumer buys a bag of Seven Weeks coffee, 10% of the sale goes directly to a pregnancy center.