Movieguide, founded by Ted Baehr and his wife, Lili, posted a warning on to parents, asserting that the PG-13 Barbie film includes adult content – LGBT themes, among it – that many moms and dads will not want their kids to see.
They warn, Many parents will wrongly believe Barbie is a kid-friendly film due to the film’s ties to the popular Barbie doll franchise, adding, the film “forgets its core audience of families and children while catering to nostalgic adults and pushing lesbian, gay, bisexual and transgender character stories.”
The Christian based site noted the film, “had a built-in market and audience for this franchise that they completely ignored. Millions of families would have turned out to the theaters and purchased tickets, but instead, Mattel chose to cater to a small percentage of the population who has proven over and over to abandon the box office.”
Movieguide said its 40 years of research indicate this just isn’t true, and Mattel has made a grievous mistake.
The film’s director, Greta Gerwig, previously said the film’s LGBT storyline was essential. Gerwig directed Lady Bird and Little Women (2019) and is set to direct at least two Chronicles of Narnia movies for Netflix.
Movieguide disagrees saying movies do best when they promote “family and biblical values.”
Barbie is rated PG-13 for suggestive references and brief language.