Jesse Bradley recently told his story to CBN’s “Faith vs. Culture” program. 

Bradley, a preacher at Grace Community Church in Auburn, Washington, is a former professional soccer player who uses digital platforms to reach people with the Gospel.

His most recent campaign — centered on the World Cup — relied on digital tools and social media to share biblical truth, and the results were incredible. Soccer fans could tap into Bradley’s story and Scripture to learn more about what it means to have a saving relationship with Jesus.

Bradley’s personal story of falling seriously ill while playing professional soccer and subsequently fighting for his life is deeply compelling. Despite being forced to leave behind his soccer dreams, he routinely shares how he believes “God redeems” and how he ultimately found purpose as a preacher.

The ex-soccer player said he’s been stunned to see how his story resonated and the World Cup campaign performed.

He said, “We’ve seen 10,000, 15,000 [people] respond to put their trust in the Lord. But the World Cup campaign was different, and there were over 200,000 that indicated first-time decisions.”

How does he explain the response? — Bradley explained“There’s such a hunger for God around the world, and God has prepared hearts digitally. That’s where people are.”