The CEO of GAC Media says his goal is for the company to be the “leader in family television” with high-quality original content and television classics that the whole family can watch without mom and dad diving for the remote.
GAC Media CEO Bill Abbott said his company has hired actors and actresses that families love while partnering with production companies that are known for excellence.
Abbott’s remarks were made prior to GAC Media announcing the hiring of Hallmark veteran Candace Cameron Bure to develop, produce and star in movies and television shows. GAC Media has hired at least a dozen Hallmark actors and actresses for its channels, GAC Family and GAC Living. Others include Danica McKellar, Jen Lilley, Daniel Lissing and Jessica Lowndes.
Abbott formerly was the CEO of Crown Media Family Networks, the parent company of the Hallmark Channel.
He said he is “passionate” about family entertainment adding “There’s so much need for family content and the market in this space. It’s pretty scary, quite frankly, the amount of content that’s out there … the vast majority of content is salacious and is not appropriate for any member of the family.”
Launched in 2021, GAC Living airs original movies and classic TV shows such as Father Knows Best, Bewitched, Full House, Who’s the Boss and Hazel.