Which companies are the best and worst when it comes to catering to Christian consumers?
The organization, Faith Driven Consumer, has unveiled the 10 lowest and highest rated companies when it comes to marketing efforts aimed at targeting and cultivating Christian consumers.
According to the Faith Equality Index — a measurement of which brands are the most and least likely to cultivate Bible-minded buyers by ranking each company on a scale from zero to 100 — the lowest-ranked businesses are: T-Mobile (19), Apple (19), AT&T (17), Microsoft (17), Pfizer (16), Nationwide (16), Expedia (15), DirecTV (14), Bank of America (11) and Unilever (11).
Chris Stone, founder of Faith Driven Consumer, said “The brands listed fall far short of earning the business of Faith Driven Consumers, but also have a significant opportunity to get into the game and improve their positions relative to marketplace competitors,” “With two trillion dollars to spend, the newest color of the diversity rainbow is a huge untapped and underserved market — 70 percent of whom are actively looking for a brand home.”
Stone is hoping that the Faith Equality Index will help to connect businesses with Christians who are highly motivated by their faith in how they buy and spend.
The concept behind the Faith Equality Index isn’t all that different from other indexes created by special interest groups, including the Human Rights Campaign, which runs the Corporate Equality Index.
The top seven brands are: Chick-fil-A, Hobby Lobby, Interstate Batteries, Tyson Foods, Cracker Barrel, Walmart, and Thrivent Financial.