Millenials are big on getting rid of traditional cable and satellite in exchange for internet streaming, but the commitment only lasts until a baby arrives.
Its known as cutting the cord; replacing traditional cable and satellite with internet streaming. For a lot of millenials, that’s the norm. But new Nielsen research on the media habits of the 18-to-34 age group suggests that millenials return to traditional cable and satellite as soon as the first baby arrives.
That applause you’re hearing is from the traditional broadcast media. That’s because Millennials (more than a fifth of the total American TV audience of about 292 million adults and children) are considered crucial to the future of television because marketers covet their high earning potential and receptivity to ads.
Nielsen analyzed members of the group by segregating them by life situations: millennials living in their parents’ or someone else’s home, those living on their own without children and those living on their own with children. Nielsen found that millennials with children were more likely to subscribe to a pay-television service than their peers without children.
They concluded that New parents’ desire for better programming for their children drives them to cable. That’s one reason why outlets like Netflix and Amazon are pouring resources into acquiring and developing exclusive children’s series, knowing that can lure parents to subscribe.